Research has consistently shown a strong relationship between website speed and user behavior. Here are some of the latest findings on this topic:
- Increased load time leads to decreased engagement: A study by Google found that as page load time increases from 1 second to 3 seconds, the probability of bounce (users leaving the website) increases by 32%. As load time increases from 1 second to 6 seconds, the probability of bounce increases by 106%.
- Slow websites lead to lower conversion rates: A study by Akamai found that a 100-millisecond delay in website load time can lead to a 7% decrease in conversion rates. This means that even small improvements in website speed can have a significant impact on conversion rates.
- Mobile users have lower tolerance for slow websites: A study by Google found that mobile users have a lower tolerance for slow-loading websites compared to desktop users. 53% of mobile users will leave a website that takes longer than 3 seconds to load.
- Faster websites lead to increased user engagement: A study by Unbounce found that increasing website speed from 5 seconds to 2 seconds led to a 56% increase in conversions. This indicates that faster websites can lead to increased user engagement and ultimately, increased revenue.
- Website speed affects user perception of a brand: A study by Kissmetrics found that 79% of users who experience website performance issues are less likely to purchase from the same website again. This suggests that website speed can have a significant impact on user perception of a brand.
In summary, the latest research on website speed and user behavior shows that slow websites lead to decreased engagement, lower conversion rates, and negative user perception of a brand. On the other hand, faster websites lead to increased user engagement, higher conversion rates, and positive user perception of a brand. By optimizing website speed, businesses can improve user behavior and drive revenue.