This market study has the objective of estimating the number of travelers that each month look for offers of urban art tours in Madrid. It also has the objective of estimating the part of that volume that is converted into web traffic of the site. cooltourspain.es. These two estimates are known as market size and market share.
As a secondary objective of this market study destination Madrid we want to identify the main countries from which web traffic comes. In the tourism sector they are called issuing countries and we are interested in the quotas per issuing country. In this case, Spain is the destination or recipient country.
In addition, these results are compared with those of a major competitor. This comparison or benchmarking allows us to improve the estimates and obtain recommendations on the positioning strategy in Google for cooltourspain as a provider of cultural routes in madrid.
To perform this market study in Madrid We use SEMrush as an SEO/SEM analysis tool.
Market study results – Madrid, urban art tours
Overview of the domain cooltourspain.es
The domain cooltourspain.es has an authority of 38 and an organic traffic of 2200 visits per month. The authority of the site is influenced by more than 10,000 backlinks from more than 480 referring domains. This authority is essential for the positioning of the site in the results of Google.
The estimate of organic traffic at 2200 visits per month is essential to determine the market share when we have the estimate of the market size.
Evolution of organic traffic
Organic traffic shows two successive peak seasons. The first maximum in June 2021 and the second in June 2022. This coincides with the increase in tourist demand in late spring and during the summer. The growth of approximately 100% of web traffic from September 2022 compared to September 2020 is striking. Comparing the three years in the autumn-winter low season, a sustained growth in web traffic can be observed. If the economic situation in 2022 were more favourable, a peak season for 2023 greater than 2022 could be forecast. But the current economic situation does not allow this behavior to be extrapolated without risking serious errors.
Distribution by issuing country
He market study with destiny Madrid reveals that 51% of web traffic comes from Spain, 20% from Mexico, 6.2% from Colombia and 5.7% from Argentina. These four countries account for 83% of cooltourspain.es web traffic and represent potential visitors from the issuing countries. Because they are people interested in urban art in Madrid and especially in graffiti, graffiti artists, shops and contemporary art museums. Of course, only a part of them is also interested in the tours and guided visits in Madrid.
Estimation of the size of the Madrid destination market niche from Spain
To estimate the size of the Madrid destination market niche with Spain as issuer, an organic positioning study was carried out. That study shows the keywords for which the site ranks in the top 100 Google results. It also shows the metrics for each keyword, including both the search volume and the real traffic that reaches the site.
We only select the keywords for which cooltourspain.es ranks among the top 20 results. Because it is these for which Google considers that the site has relevant information.
Then it was possible to estimate the size of the Madrid destination market niche for which cooltourspain.es competes in Spain at 70,000 searches per month. While the traffic that the site manages to attract is only 1071 visits per month. This traffic represents only 1.7% of the size of the market niche in Spain.
The study also made it possible to discover 233 keywords in which the site has positioning opportunities that are being wasted. This is significant because many times we editors and editors run out of ideas without realizing that the study of organic positioning is an inexhaustible source of writing ideas.
Market study for a major competitor
A similar study was carried out for an important competitor and the comparison of performances or benchmarking.
Then it was possible to estimate the size of the market niche of that competitor in Spain at 300,000 searches per month. This is four times bigger than the niche discovered by cooltourspain.es so far. While the traffic that the site manages to attract is only 20 thousand visits per month. This traffic represents only 6.4% of the size of the Madrid destination market niche discovered in Spain by this experienced competitor. But this traffic is 20 times greater than that obtained by cooltourspain.
The study also made it possible to discover more than 600 keywords in which the site has positioning opportunities that are being wasted.
This market study demonstrates firstly the undeniable results of cooltourspain as one of the leading contemporary art tour booking sites in Madrid. It also shows some of the positioning and traffic growth opportunities that the website has.
Note to the reader about the phrase destination market study Madrid
I believe that this post responds to some of the possible search intentions of the keyword market study Madrid and other related keywords. However, the phrase may indicate the intention of seeing a study taking Madrid as the source market, as the receiving market or simply as the place where the company conducting the study or the company that hires it is located.
In any case, when writing I have to convince the Google bot that my article meets the search intent. Google determines this by the density with which a very similar search phrase appears in the text.
For the writer, the more inexperienced they are (I raise my hand), the more difficult it becomes to satisfy writing requirements for humans and for a bot. So this note is to apologize to the reader for the repetitive use of the phrase market study destination Madrid as a way of getting closer to the target keyphrase. Thank you for your understanding and I appreciate your comments to improve this post.