Research has consistently shown a strong relationship between website speed and user behavior. Here are some of the latest findings on this topic:
- Increased Load Time Leads to Decreased Engagement: A study by Google found that as page load time increases from 1 second to 3 seconds, the probability of a bounce (users leaving the website) increases by 32 %. As the charge time increases from 1 second to 6 seconds, the bounce chance increases by 106 %.
- Slow websites lead to lower conversion rates: A study by Akamai found that a 100-millisecond delay in website load time can lead to a 7% decrease in conversion rates. This means that even small improvements in website speed can have a significant impact on conversion rates.
- Mobile Users Have Lower Tolerance for Slow Websites: A study conducted by Google found that mobile users have a lower tolerance for slow-loading websites compared to desktop users. 53 % of mobile users will abandon a website that takes more than 3 seconds to load.
- Faster websites lead to higher user engagement: A study by Unbounce found that increasing website speed from 5 seconds to 2 seconds led to a 56% increase in conversions. This indicates that faster websites can lead to higher user engagement and ultimately increased revenue.
- Website speed affects user perception of a brand: A study by Kissmetrics found that 79% of users who experience website performance issues are less likely to purchase from the same website again. This suggests that website speed can have a significant impact on user perception of a brand.
In short, the latest research on website speed and user behavior shows that slow websites lead to lower engagement, lower conversion rates, and negative user perception of a brand. On the other hand, faster websites lead to higher user engagement, higher conversion rates, and a positive user perception of a brand. By optimizing website speed, businesses can improve user behavior and generate revenue.