One of the things that you may be interested in knowing if you have a Blog It is the number of words that your articles should have to appear in the first places of the search results.
Well, if you are an entrepreneur, you will have a Web page in which to sell or promote your business. Hence position your brand will be one of your priorities.
But if you still don't know anything about the subject, you will ask yourself: why is the number of words so important?
Well, the main reason is that it will determine how much long either short will be your articles at the time of writing or reading them.
Next, I will explain what the number of words depends on and why you should take it into account to position your Blog.
The industry or sector to which you belong
The first thing is to be very clear about what you do and the context in which you do it.
At first glance, this seems like a pretty basic topic… and it is. Knowing the environment in which you operate or yourself is the cornerstone from which any project starts. Define your identity and direction.
In conclusion, it is not the same to write about fashion, finance or marketing.
Know well if your company is in real estate, technology, health, etc. It will influence the number of words to use in your texts and the way in which your potential customers will read them.
In his article “How long should your blog posts be? (With word counts for each industry)” the digital marketing guru Neil Patel breaks down a wide variety of sectors and specifies the number of exact words recommended for each.
I recommend it to you.
What is your audience looking for?
How many words will you be willing to swallow? buyer persona?
The answer to this question will define whether your client will perceive your articles as short or long. And therefore interesting or boring.
Therefore, we can generally classify the types of questions for the number of words that you are going to use into two large groups:
Concrete data
Examples of this type of search may be reactions to a specific medication, the year of release of a product or the date of an event, just to name a few.
As you can imagine, the number of words will be less, because the user either already knows a lot about the subject and just wants to know that detail that is missing, or he does not have the necessary time to expand on the reading.
In short: your client is not looking for anything other than that particular piece of information they want, and of course you do not want it to bounce from your Blog tiring you with issues that simply do not interest you.
So knowing how to use the right amount of words will translate into brevity and power of synthesis.
Extended information
If you are one of those who enjoys lecturing on a topic or writing about something where you know there is a lot of cloth to cut through, you won't have to measure yourself much with the amount of words as long as the information is of quality, of course.
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Contrary to what I explained to you in the previous section, here is your users if they are interested in delving deeper into what they are looking for. They will want to know all the details, updates or extra information that you can provide.
In a certain way, they will interpret that the longer an article is on that subject about which they want to know everything, the more information they will find about it and therefore they will intuit that the author knows very well what he is talking about.
Distribution channels
You have already identified your niche, now you just need to find the way to reach it.
If your audience is young and uses mobile devices, you will want to have a presence on at least the main social networks. However, a campaign of email marketing be your thing if your users are over 50 years old because they prefer a good email in the traditional way.
There are many other platforms, which you will know better than me and where your future clients are.
In all these channels the way of speaking, the tone, the content and of course the number of words will vary depending on them. So I advise you to know its particularities like the back of your hand.
Number of words used by your competition
In the world of marketing (which is where I work) I am very clear about my competition.
And what is most important: my references.
In order not to delay too much, I recommend you do the following exercise:
- Search content for certain keywords in Google.
- See which articles rank first.
- Read them from top to bottom, analyze them, visit the website and blog of those companies that are doing an excellent job and reply.
I assure you that you will be on the right track. They know how many words to use so as not to bore and get to the point.
Position for Google with the amount of words
This mega corporation monopolizes 90 % of the searches that are done on the internet. So don't waste time writing for another search engine.
write for Google it will be the same as writing for your clients. And the more words your article has, the better it will be awarded, as long as it is content from quality (this we have already mentioned).
I'll briefly explain why.
The spiders of Google identify the keywords either keywords that users type in their searches. Therefore, if you maintain an adequate density of words in your texts, the longer they are (greater number of words), the greater the presence of keywords They must find the spiders.
The other factor is (as I have repeated several times) that Google better position the quality.
Let's take the following example: between two articles, let's say very good ones on a specific topic, the one that is more extensive will be rewarded better.
This happens because the search engine interprets that the user wants the greatest amount of information from quality possible about the content you are looking for.
Hence long is almost always better.
Classifications of the articles according to the number of words
Finally, I propose two ways to classify the articles according to their length. This is a very practical way to know objectively how many words it is better to use for each occasion.
Understand that this is just a guide, so it's best to adapt it to your way of working.
Page or Post Type
The powerful SEO tool YOAST In one of the articles in his guide, he proposes the following classification:
- Taxonomy page: 250 words and up.
- Regular publication: 300 words or more.
- Publication cornerstone: 900 words and up.
Extension
The place Guerrilla marketing In one of the articles on his blog, he classifies the articles as follows:
- Mini Post: 200-400 words.
- Shorts: 400-800
- Lengths: 800-2000
- Pillars or cornerstone: 2000 words and up.
